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	Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Capstone Publishing Limited ( June, 1999 ) Book Our Price : £ 11.89 List Price : £ 16.99 You save £5.1 (30% off) Prices subject to change. usually dispatched within 24 hours.

Interesting Take on the Technology Adoption Cycle

Moore has some very interesting takes ont the technology adoption cycle. It will probably explain a lot of difficulties experienced by hitech companies. The only area is that even in the 2nd edition, a lot of the metaphors are out of date and even some of the companies used as examples

A frighteningly realistic treatment..

I am reading this for the second time, this time much faster thanks to the useful highlighting that I had made in my first reading. Having been through a software development career in several start-ups, and looking back on the not so positive two years of IT economic depression, I find Crossing the Chasm particularly intriguing: The basic idea for a technology company to position its marketing and selling strategy to the right target audience, and more crucially, at the right time, and producing the right perspective. First of all, I find some of the ideas in the book frighteningly reminiscent of my past experience, especially failures in marketing and sales strategy that our teams have undergone; Although many factors that contribute to the success or failure of an enterprise can be specific and circumstantial, Crossing the Chasm provides a thorough analysis of the generalised scenario. I also find some of the ideas in this book apply equally well to semi-autonomous groups within large organisations, as much as individual organisations. Highly recommend to anyone who is interested in the technology entrepreneurship, and to the one who want to consolidate the past experiences in to learning instruments for the future.

Indispensable book for Marketing Hi-Tech

In fact, not only for Hi-Tech... it is also applicable for any high-change industry Implementing innovative high-tech solutions usually involves a significant change to customers. Mainly depending on the aversion to change/risk, customers can be classified from those willing to try the newest, to those most conservative that are the latest to adopt, if ever, a new solution. Geoffrey Moore presents his particular view on the technology-adoption lifecycle model, introducing the chasm concept. Based on this model, and using vivid examples, specially from the software industry, the book provides excellent advice on the strategy to success for hi-tech products. Basic reading for the hi-tech enterpreneur, as well as for those willing to sell new disruptive concepts. After this one, you will have to read Inside the Tornado.. If you want to save further, add William Davidows Marketing High-Technology